footballer brand deals

In modern soccer, a player’s value is no longer limited to what they do on the pitch. Player image rights have become a major source of income for top footballers and an important part of club and league finances. From endorsement deals to social media partnerships, stars now monetize their personal brand in ways that can sometimes exceed their playing salaries. This guide explains how image rights work, why they matter, and how the model is evolving in MLS and global football as the 2026 World Cup approaches. 1. What Are Player Image Rights? Image rights refer to a player’s control over the commercial useRead More →