sports media business

Media rights are one of the largest and most important revenue sources in modern soccer. The money paid by broadcasters and streaming platforms to show matches has transformed the sport, funding player salaries, stadium projects, and global expansion. As the 2026 FIFA World Cup approaches, understanding soccer media rights and streaming deals is essential for anyone interested in the business side of the game. This guide explains how these deals work, why they are so valuable, and what they mean for MLS and American soccer. 1. What Are Soccer Media Rights? Media rights refer to the exclusive permission granted to television networks and streaming servicesRead More →